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Latest Mobile Marketing Trends & Forecasts

Discover fresh possibilities for growth and assess your app business against the most recent trends in mobile marketing.

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AI Is Turning Entertainment Apps Into “Attention Operating Systems” — What App Marketers Should Watch
Jul 22 2026

AI Is Turning Entertainment Apps Into “Attention Operating Systems” — What App Marketers Should Watch

AI Apps Are Becoming the New Consumer Internet Layer, Not Just Another App Category
Jul 17 2026

AI Apps Are Becoming the New Consumer Internet Layer, Not Just Another App Category

India’s Mobile Gaming Market Is Moving From Download Scale to Monetization Growth
Jul 16 2026

India’s Mobile Gaming Market Is Moving From Download Scale to Monetization Growth

The UK Is Taking on Apple and Google's App Store Payment Monopoly
Jul 01 2026

The UK Is Taking on Apple and Google's App Store Payment Monopoly

Summer Game Fest 2026: What the Gaming Industry's Biggest Week Means for Mobile App Growth
Jun 04 2026

Summer Game Fest 2026: What the Gaming Industry's Biggest Week Means for Mobile App Growth

Google I/O 2026 Just Changed Search Forever — Here’s What Marketers and App Developers Need to Know
May 22 2026

Google I/O 2026 Just Changed Search Forever — Here’s What Marketers and App Developers Need to Know

Truecaller’s eSIM and AI Pivot: What App Marketers Can Learn About ASO and Service-Based Growth
May 21 2026

Truecaller’s eSIM and AI Pivot: What App Marketers Can Learn About ASO and Service-Based Growth

iOS 27 Voice Control Becomes First Feature to Ship Apple Intelligence Natural Language — 37% of Mobile Users Already on Voice Search
May 21 2026

iOS 27 Voice Control Becomes First Feature to Ship Apple Intelligence Natural Language — 37% of Mobile Users Already on Voice Search

Fortnite's Global App Store Comeback Marks a First-of-Its-Kind Challenge to Apple's $81.75 Billion IAP Ecosystem
May 21 2026

Fortnite's Global App Store Comeback Marks a First-of-Its-Kind Challenge to Apple's $81.75 Billion IAP Ecosystem

Google I/O 2026 Tomorrow: Android 17, Gemini AI, and Googlebook Set to Redefine the Ecosystem
May 18 2026

Google I/O 2026 Tomorrow: Android 17, Gemini AI, and Googlebook Set to Redefine the Ecosystem

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April 2026 Mobile Game Revenue: Honor of Kings Hits $138M, NTE & Rock Kingdom Break $100M
May 07 2026
April 2026 Mobile Game Revenue: Honor of Kings Hits $138M, NTE & Rock Kingdom Break $100M
Light & Wonder Q1 2026: iGaming Revenue Surges 18%, Gaming Ops Up 38% — What It Means for the App Store Gaming Economy
May 07 2026
Light & Wonder Q1 2026: iGaming Revenue Surges 18%, Gaming Ops Up 38% — What It Means for the App Store Gaming Economy
WWDC 2026 Preview: iOS 27 Will Let Users Choose Their AI Model — and Siri Is Getting Its Biggest Overhaul Ever
May 07 2026
WWDC 2026 Preview: iOS 27 Will Let Users Choose Their AI Model — and Siri Is Getting Its Biggest Overhaul Ever
Apple's Vibe Coding Crackdown: Startups Frustrated, App Store Shift
May 04 2026
Apple's Vibe Coding Crackdown: Startups Frustrated, App Store Shift
Global eSIM Revolution in 2026: Seamless Connectivity Across Devices and Borders
Jan 22 2026
Global eSIM Revolution in 2026: Seamless Connectivity Across Devices and Borders
Top 10 Worldwide Mobile Games By Revenue and Downloads in December 2025
Jan 13 2026
Top 10 Worldwide Mobile Games By Revenue and Downloads in December 2025
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