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Latest Mobile Marketing Trends & Forecasts

Discover fresh possibilities for growth and assess your app business against the most recent trends in mobile marketing.

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PineDrama Hits 100M Downloads in 9 Months — Is ByteDance Rewriting the Global Short Drama Playbook?
Oct 13 2026

PineDrama Hits 100M Downloads in 9 Months — Is ByteDance Rewriting the Global Short Drama Playbook?

Sports Apps Just Hit 137M Downloads in Q2 2026 — What It Really Means for App Marketers
Jul 28 2026

Sports Apps Just Hit 137M Downloads in Q2 2026 — What It Really Means for App Marketers

AI Is Turning Entertainment Apps Into “Attention Operating Systems” — What App Marketers Should Watch
Jul 22 2026

AI Is Turning Entertainment Apps Into “Attention Operating Systems” — What App Marketers Should Watch

AI Apps Are Becoming the New Consumer Internet Layer, Not Just Another App Category
Jul 17 2026

AI Apps Are Becoming the New Consumer Internet Layer, Not Just Another App Category

India’s Mobile Gaming Market Is Moving From Download Scale to Monetization Growth
Jul 16 2026

India’s Mobile Gaming Market Is Moving From Download Scale to Monetization Growth

The UK Is Taking on Apple and Google's App Store Payment Monopoly
Jul 01 2026

The UK Is Taking on Apple and Google's App Store Payment Monopoly

Summer Game Fest 2026: What the Gaming Industry's Biggest Week Means for Mobile App Growth
Jun 04 2026

Summer Game Fest 2026: What the Gaming Industry's Biggest Week Means for Mobile App Growth

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Google I/O 2026 Just Changed Search Forever — Here’s What Marketers and App Developers Need to Know
May 22 2026
Google I/O 2026 Just Changed Search Forever — Here’s What Marketers and App Developers Need to Know
Truecaller’s eSIM and AI Pivot: What App Marketers Can Learn About ASO and Service-Based Growth
May 21 2026
Truecaller’s eSIM and AI Pivot: What App Marketers Can Learn About ASO and Service-Based Growth
iOS 27 Voice Control Becomes First Feature to Ship Apple Intelligence Natural Language — 37% of Mobile Users Already on Voice Search
May 21 2026
iOS 27 Voice Control Becomes First Feature to Ship Apple Intelligence Natural Language — 37% of Mobile Users Already on Voice Search
Fortnite's Global App Store Comeback Marks a First-of-Its-Kind Challenge to Apple's $81.75 Billion IAP Ecosystem
May 21 2026
Fortnite's Global App Store Comeback Marks a First-of-Its-Kind Challenge to Apple's $81.75 Billion IAP Ecosystem
Google I/O 2026 Tomorrow: Android 17, Gemini AI, and Googlebook Set to Redefine the Ecosystem
May 18 2026
Google I/O 2026 Tomorrow: Android 17, Gemini AI, and Googlebook Set to Redefine the Ecosystem
April 2026 Mobile Game Revenue: Honor of Kings Hits $138M, NTE & Rock Kingdom Break $100M
May 07 2026
April 2026 Mobile Game Revenue: Honor of Kings Hits $138M, NTE & Rock Kingdom Break $100M
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