April 2025 saw global mobile game downloads reach 3.93 billion, marking an 8.4% decline compared to March. Despite this, key games maintained their strong positions, with Block Blast! continuing to hold the top spot for the second consecutive month.
The game’s simple yet addictive puzzle mechanics and effective user acquisition strategy helped it maintain momentum in major markets like the US, India, and Indonesia.
Key Highlights of April's Mobile Game Download Rankings
Block Blast! Leads with Strong Market Performance
Block Blast! clinched the #1 spot in April due to its engaging puzzle gameplay and solid growth in key markets. In Indonesia, the game maintained a high ad exposure share, ranking second after March’s top position.
This success is attributed to its straightforward mechanics, which appeal to a broad audience, and its efficient marketing strategies across various platforms.
ROBLOX Surges to Second Place
ROBLOX jumped to the second position, benefiting from its vast user-generated content (UGC) and social interaction features. The platform's strong user acquisition was boosted by the launch of brand collaborations like NFL Universe Football and Cinnamoroll Cloud Land, which kept the game fresh and exciting for players. These partnerships highlight the power of IP collaborations in attracting new users.
Free Fire Maintains Strong Presence
Remaining at the third spot, Free Fire continued to dominate in markets such as India, Brazil, and Indonesia, thanks to its regular updates and engaging battle royale gameplay.
The game's special "Midnight Ace" event, which introduced new characters and treasure gameplay, further contributed to its sustained popularity.
Subway Surfers and Ludo King Secure Top Five Positions
Subway Surfers secured the fourth spot, offering fast-paced, easy-to-learn gameplay that appeals to a wide audience worldwide.
Meanwhile, Ludo King remained in the fifth position, proving the enduring popularity of classic board games, particularly in India and Indonesia.
Delta Force and Cookingdom Show Strong Growth
New entries Delta Force and Cookingdom showed impressive performance in April. Delta Force, an FPS/TPS hybrid, topped the growth rankings, aided by nostalgia for the NovaLogic IP and a strong showing in the US and Brazil.
Cookingdom, a simulation and management game, quickly gained traction with its attractive visuals and satisfying gameplay mechanics, ranking eighth in total downloads. Both games underscore the importance of established gameplay and cross-platform strategy in driving mobile game success.
Once Human: A Rising Star in Survival Games
Once Human, a mobile adaptation of the popular PC survival game, rapidly gained popularity after its April release. With strong performances in markets such as China, the US, Japan, and Brazil, it reached the fifth position in download growth rankings. The game’s 3D sci-fi theme and immersive gameplay appeal to mid-core gamers, further demonstrating the potential of cross-platform adaptations.
Editor’s Comments
The continued success of puzzle games like Block Blast! and platform-based games like ROBLOX reflects a shift toward accessible and social gaming experiences. Meanwhile, the rise of games like Delta Force and Once Human suggests a growing interest in cross-platform IPs and genre-blending titles.
These trends point to a future where mobile games are not only diversifying in terms of gameplay but are also leveraging broader media franchises for user acquisition.
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