In the first half of 2024, mobile game downloads in Southeast Asia increased by 3.4% to reach 4.2 billion. Indonesia emerged as the top country, contributing 41% of the total downloads and showing a notable growth of over 15%.
Market Trends and Insights
The Southeast Asian mobile game market saw a rebound in downloads, rising to 4.2 billion in the first half of 2024. Google Play accounted for 91% of these downloads.
However, in-app purchase revenue slightly declined by 3.0% to $1.16 billion, with Google Play making up 57% of the revenue.
Simulation and Sports Games Drive Growth
Simulation Games
Simulation games were the most downloaded genre in the Southeast Asian market. Titles like Supercent's "Pizza Ready!" and CodeXplore's "Ojol The Game" significantly contributed to an 11% increase in simulation game downloads, reaching 1.2 billion from January to August 2024.
Sports Games
Sports games saw a dramatic rise in revenue, with top games like "eFootball™ 2024" and "EA SPORTS FC™ Mobile Soccer" leading the charge. The revenue for sports games increased by 39% during the same period.
Country-Specific Highlights
Indonesia: The Largest Market
Indonesia accounted for over 41% of the total mobile game downloads in Southeast Asia. The country saw a 10% increase in downloads from January to August 2024, making it the fastest-growing market in the region.
Thailand: The Revenue Leader
Thailand led in revenue, generating over $400 million in the first eight months of 2024, a 10% increase from the previous period.
Top Performing Games
Garena Free Fire
"Garena Free Fire" maintained its top position in Southeast Asia, thanks to successful campaigns like "The Chaos" and "2024 Ramadan Campaign." The game saw a 110% increase in downloads in Indonesia, contributing to a 54% rise in the region.
Mobile Legends: Bang Bang
Moonton’s "Mobile Legends: Bang Bang" saw a 45% increase in downloads, securing the second spot. Indonesia was the largest market for this game, contributing 44% of its global downloads.
Pizza Ready!
Supercent’s "Pizza Ready!" saw a sixfold increase in downloads, ranking eighth overall and second in download growth.
Mobile Legends: Bang Bang
"Mobile Legends: Bang Bang" continued to lead in revenue, with a 6% increase, retaining its top spot.
eFootball™ 2024
Konami’s "eFootball™ 2024" topped the revenue growth chart with a 90% increase, making it the second highest-grossing game.
Mushroom Heroes
Joy Net Games’ "Mushroom Heroes" launched in March 2024 and quickly topped the charts in Thailand and Vietnam. By August, it had generated over $11 million in Southeast Asia, with significant contributions from Thailand and Vietnam.
Editor’s Comments
The Southeast Asian mobile game market is showing robust growth, driven by significant contributions from Indonesia. The rise in simulation and sports games highlights the evolving preferences of gamers in the region.
With top games like "Garena Free Fire" and "Mobile Legends: Bang Bang" leading the charts, the market is poised for continued expansion.
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