As the launch of Apple's latest iPhones draws near, a recent report introduces a twist to the narrative: the iPhone 15 Pro Max, one of the four anticipated models, is likely to face a delay in its release. This revelation offers insights into the changing dynamics of Apple's product timeline.
Defining the Event: Dates and Format
The forthcoming Apple special event, where these new products are set to be unveiled, is anticipated to take place on Tuesday, September 12 at 10 AM Pacific Time. The event will be presented through a pre-recorded keynote and will be accessible to the press and guests at the Steve Jobs Theater in Apple Park, Cupertino. The event will also be streamed online, ensuring widespread accessibility.
The Countdown: Announcement and Reveal Dates
Apple's announcement of the special event's date is expected to occur within the upcoming week, potentially on Wednesday, August 30, or Thursday, August 31. Following this announcement, the event itself will herald the introduction of four new iPhones and two new Apple Watches. The iPhone 15, iPhone 15 Plus, and iPhone 15 Pro are slated to go on sale on Friday, September 22, with pre-orders likely to open the preceding week, perhaps starting from Friday, September 15.
A Hurdle for the Pro Max: Delayed Arrival
In a notable departure from the norm, the iPhone 15 Pro Max is encountering a delay. Citing information from a prominent equity analyst note, 9to5Mac reported that a component exclusive to the Pro Max will experience shortages, potentially leading to a release not until early to mid-October. While all four models will be revealed simultaneously, Apple might possess sufficient stocks to avoid announcing a separate release date for the Pro Max.
Understanding the Cause: Component Shortage
The delay stems from a specific Sony component—a periscope camera image sensor—reserved exclusively for the iPhone 15 Pro Max. This camera technology is expected to offer advanced telephoto capabilities. Unlike conventional mechanisms, a periscope camera uses mirrors to redirect light within the phone, effectively extending the focal length. This innovation grants the telephoto lens an enhanced zoom equivalent beyond the 3x present in current Pro iPhones.
Implications and Differentiation
Apple's decision to delay the Pro Max aligns with its history of distinguishing between the Pro and Pro Max models. Disparities in camera features across iPhones are not unprecedented, and such variations often underscore the Max variant's enhanced capabilities and status as the largest and most premium offering.
Projected Release Window and Speculation
Based on the information provided, a delay of three to four weeks is envisaged for the iPhone 15 Pro Max's release. This could potentially set the release date on either Friday, October 6, or Friday, October 13. Consequently, it remains a possibility that Apple might announce a distinct launch date for the Pro Max during the keynote event.
Shifted Focus: Invitation Announcement
As discussions on the iPhone launch intensify, the attention has shifted to a new aspect: the timing of Apple's invitations for the special event. The influential Zac Hall at 9to5Mac has speculated on when this announcement will occur. Aligning with the expected event and launch dates, Hall proposes four potential announcement dates: August 29, 30, 31, and September 5.