ASO Weekly (Dec. 4-Dec. 10)

TECH NEWS

● Google's Ambitious AI Model Gemini Aims to Surpass OpenAI's GPT-4

Google unveils Gemini, a multimodal AI superior to GPT-4, in 3 versions for different tasks.

-Gemini Ultra
-Gemini Pro
-Gemini Nano

It demonstrates advanced capabilities and has been rigorously safety-tested. Gemini is integrating into Google products, promising a transformative era in AI applications and user experience across the tech landscape.

APP STORE NEWS

● Twitch Announces Closure of Operations in South Korea by February 2024

-Twitch announces end of South Korean operations due to high costs, effective February 27, 2024.

-Korean streamers and viewers to lose revenue and access; transition support offered.

-Company to host community live stream on December 6 to discuss the shutdown.

-Closure highlights market-specific challenges and impact on local digital communities.

● Discord Rolls Out Redesigned Mobile App with User-Friendly Features and Enhanced Performance

-Discord revamps its mobile app for a unique experience, separate from the desktop version.

-The update introduces streamlined navigation, enhanced messaging, and notifications, and a new 'You' tab.

-The app is now faster and more data-efficient, with a new OLED-friendly Midnight theme.

-Amidst the redesign, Discord's CEO faces a Senate Judiciary Committee on online child safety.

GAMING NEWS

● Grand Theft Auto VI Trailer Surprises Fans with Early Release, Sets 2025 Launch

-Rockstar Games releases Grand Theft Auto VI trailer early due to a leak, revealing a 2025 release.

-The trailer shows a modernized Vice City and introduces dual protagonists, Lucia and an unnamed male.

-GTA VI promises a vibrant open world with new activities and social media platforms in-game.

-The game is confirmed for PS5 and Xbox Series X/S, with no PC version announced yet.



● Fortnite's Big Bang recap: OG map returns in 2024

-Chapter 5 launches with Rocket Racing & Fortnite Festival

-LEGO Fortnite debuts Dec 7

-The Weeknd headlines Festival



● TheGameAwards Channel

>>> Resident Evil Village VR Mode wins <Best AR/VR Game>


>>> Super Mario Bros Wonder wins <Best Family Game>


>>> Honkai: Star Rail wins <Best Mobile Game>


>>> Alan Wake 2 wins <Best Art Direction> & <The Best Narrative>


>>> Armored Core VI: Fires of Rubicon wins <Best Action Game>


>>> Street Fighter 6 wins <Best Fighting Game>


⚡ For more Games; please follow @ASO Game News

APP STORE OPTIMIZATION

● ASO Case Study: How A Lifestyle App Gets 36% Conversion Uplift?

Demand for digital organization tools, especially bookmark management apps, is rising as users seek efficient online navigation solutions.

ASO World's optimization increased an app's

-conversion by 36%

-visibility by 50%

-user rating to 4.7 stars

Despite a rebranding dip, tailored ASO strategies focusing on keyword optimization and Asian market localization, along with A/B testing, significantly improved the app's store performance.

● Genshin Impact: How Is It Still Successful and Stay in the Top?

Since its 2020 release, Genshin Impact has become a cross-platform sensation, earning multiple awards and maintaining a strong player base. Its success is attributed to effective App Store Optimization, including appealing icons and screenshots, strategic keyword use, and targeting competitor keywords. The game's monetization strategy, centered around a gacha system and premium currency, has generated over $3.5 billion by July 2023.

MARKET TRENDS

● France's Mobile App Market Thrives: Gaming & Social Apps Lead the Way

-France's app market is growing, with projections to hit $7.3 billion by 2027; 76% of the population uses smartphones.

-French users now spend an average of 3.9 hours daily on mobile apps, with gaming apps leading in revenue.

-Mobile gaming is expanding, set to reach $1.07 billion by 2027, with 71% of French people playing games on mobile.

-Social media app usage remains high, but utility apps are gaining ground, and marketers need to adapt monetization strategies to French preferences against in-app ads.

● 2023 E-commerce Industry Trend Report

-E-Commerce Market Share

-E-Commerce Revenue Growth in the US

-Top E-Commerce Revenue Countries

Email Marketing: Key to E-Commerce Success

Social Media's Role in E-Commerce Growth

-Mobile E-Commerce Dominance

-E-Commerce Future Projections