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ASO Weekly (Dec. 25-Dec. 31)

News Summary from December 25th to December 31th. Click the pictures to get access.
Posted: Dec 29 2023
Updated: Mar 29 2024
ASO Weekly (Dec. 25-Dec. 31)

APP STORE NEWS

● Bluesky: Unraveling the Decentralized Rival to Twitter

>>> Bluesky, a decentralized social media platform initiated by Jack Dorsey, aims to reshape the social media world with its user-centric, privacy-focused approach and innovative features like custom feeds.

-Decentralized vision by Jack Dorsey.

-Twitter-like interface with unique "skeets" and domain-based usernames.

-Multimedia integration and user privacy options.

-Growing user base with notable figures onboard.

-Challenges in moderation addressed with new tools.

-Commitment to innovation and community feedback.

Bluesky: Unraveling the Decentralized Rival to Twitter

● Google's $700M Settlement: Guide for Developers to Upcoming Play Store Changes

>>> Google settles for $700 million, leading to Play Store changes favoring developer freedom and user choice.

-Sideloading and alternative app stores supported.

-No forced Google Play exclusivity for app releases.

-Open API access for app updates.

-Streamlined app installation from non-Play Store sources.

Google's $700M Settlement: Guide for Developers to Upcoming Play Store Changes

TECH NEWS

● Apple's Latest Watches Pulled from U.S. Sales Following Patent Dispute

>>> Apple's latest Apple Watch models face a U.S. sales ban due to a patent infringement ruling, which the White House has chosen not to overturn. Apple is appealing the decision and has temporarily resumed sales after securing a pause on the ban. The company awaits a Customs decision on its proposed redesign to avoid patent issues.

Apple's Latest Watches Pulled from U.S. Sales Following Patent Dispute

● Google SGE and Generative AI: Revolutionizing Search in 2024

>>> Google's Search Generative Experience (SGE) is now a permanent AI-driven feature in search, with implications for users and marketers in 2024.

-Enhances user search with AI, affecting marketing strategies.

-High demand for AI search; trust in AI results growing.

-CEO emphasizes AI in search, with ongoing SGE enhancements.

-Google tests new ad formats within the AI search framework.

-Google introduces Bard to link with Docs and Gmail.

-Google's extensive data aids in maintaining search leadership.

-Google's AI models, like Gemini, improve SGE.

-SGE cited as a leading AI innovation.

-Concerns over content use and impact on organic traffic.

Google SGE and Generative AI: Revolutionizing Search in 2024

ENTERTAINMENT NEWS

● Jujutsu Kaisen's Third Season Confirmed by MAPPA

>>> "Jujutsu Kaisen" Season 3 is in production at MAPPA, continuing from the Shibuya Incident with the "Culling Game" arc.

-Focuses on the "Culling Game" after Shibuya Incident.

-Yuji Itadori and allies face new antagonist Kenjaku.

-Further updates expected in 2024.

-The series joins the ranks of top shonen anime.

Jujutsu Kaisen's Third Season Confirmed by MAPPA

● "The One Piece" Trailer Sparks Mixed Reactions Among Fans

>>> Netflix and WIT Studio tease "The One Piece," a new anime retelling The East Blue saga, sparking fan debates.

-Promises a visually enhanced retelling of Luffy's early quests.

-Some fans look forward to a modern, streamlined narrative.

-Others are wary of changes to voice acting and the iconic soundtrack.

-The remake's success hinges on honoring the original while appealing to new viewers.

"The One Piece" Trailer Sparks Mixed Reactions Among Fans

SPORTS NEWS

● Luka Doncic's Historic 50-Point Christmas Miracle Against Suns

>>> Luka Doncic's 50-point game leads the Mavericks to victory over the Suns and places him in the 10K career points club.

-Doncic ties Christmas Day record with 50 points and perfect free-throw accuracy.

-Surpasses other Mavericks' 50-point games, including Nowitzki's.

-Joins young players like LeBron and Kobe in reaching 10K points.

-Scores 50 points with 15 assists, dominating the Suns.

Luka Doncic's Historic 50-Point Christmas Miracle Against Suns

MARKET TRENDS & INSIGHTS

● Honkai: Star Rail Insights: Revolutionizing Mobile RPG Gaming through Innovative Marketing Strategies

>>> miHoYo's "Honkai: Star Rail" (HSR) captivates gamers with its stunning visuals and turn-based RPG gameplay, achieving impressive market success.

-Anime-style Gacha RPGs see rising revenue globally.

-Dominates charts upon launch with significant early revenue.

-High investment in RPG advertising, with video creatives leading.

-Real-time AI in MMOs enhances social gaming experiences.

-Over 1,000 daily content pieces for promotion.

-Competes well in RPG category with strategic updates.

-Effective pre-registration and omni-channel marketing strategies.

Honkai: Star Rail Insights: Revolutionizing Mobile RPG Gaming through Innovative Marketing Strategies

● Key Data Signals from the 2023 App Market: Insights and ASO Services for the Future

>>> As 2023 ends, app marketers face a shifting landscape with reduced ad spending and privacy changes, but also growth in in-app purchases and non-organic installs.

-A 6% drop in app install ad spending.

-A 9% increase in iOS non-organic installs.

-A marginal 2% increase in total downloads.

-Significant growth in in-app purchases and subscriptions.

-A 9% decline in conversion rates.

-2024 Strategies Focus on ASO, user engagement, and creative remarketing.

Key Data Signals from the 2023 App Market: Insights and ASO Services for the Future

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