Key Features of the Keyword Dashboard
Ranked Keywords: Discover which keywords your app is currently ranking for in the app store. This data helps you understand your app's visibility and which terms are most effective at driving traffic to your listing.
New/Out Keywords: Keep track of keywords your app has started ranking for and those it no longer ranks for. This feature provides valuable insights into keyword trends and the dynamic nature of app store search landscapes.
Increased/Decreased Keywords: Identify keywords that have moved up or down in ranking. This information is crucial for understanding the effectiveness of your recent ASO efforts and for adjusting your strategy accordingly.
Keywords Dropped Out of Top 50: Monitor keywords that have fallen from the top 50 positions. This alerts you to potential areas of improvement and helps prevent significant drops in app discoverability.
Keyword Ranking Distribution: Leverage our table to effortlessly see how your keywords stack up across various ranking tiers. Simply click to delve into the specifics of each rank category, and choose a timeframe to benchmark ranking shifts—opting for a 30-day or 3-month window is suggested for a balanced perspective. This tabulated overview provides a swift snapshot of your keywords' distribution and efficacy.
Keyword Coverage History: Track the historical performance of your keywords over time. The line chart provides a clear picture of the success of your keyword strategy and helps predict future trends.
Keyword Dimension Chart: A strategic tool aids in optimizing keyword strategy by categorizing keywords based on search volume, relevancy, and competition. It highlights 'low-hanging fruit'—keywords with high relevance and volume but low competition—allowing for prioritization of efforts and resources. The chart also reveals gaps in strategy, identifies long-tail niche opportunities, and offers competitive insights. By visualizing where keywords fall within these parameters, marketers can efficiently target the most impactful keywords to enhance ASO initiatives.
Strategic Insights for Users
The Keyword Dashboard is more than just a data repository; it's a strategic tool that communicates vital information to users:
- Keyword Strategy and App Traffic Correlation: By analyzing keyword performance, you can fine-tune your keyword strategy to align with user search behavior, directly impacting your app's search traffic and visibility.
- Traffic Stability and Growth Reference: The dashboard's data helps maintain and grow your user base by highlighting which keywords consistently perform well and which offer opportunities for expansion.
- Competitor Movement Reflection: Changes in keyword rankings can indicate shifts in competitor strategies or market trends. By monitoring these fluctuations, you can stay ahead of the competition and adapt quickly to the changing market.
Embrace the power of data with ASOWorld's new Keyword Dashboard, and watch your app soar to new heights in the app store rankings.
