As May 2025 draws near, the mobile app and gaming community is brimming with excitement for a vibrant lineup of events poised to redefine App Store Optimization (ASO), marketing, and development.
From intimate workshops to global summits, professionals worldwide are preparing for a month filled with insights, innovation, and unparalleled networking opportunities.
Here's your guide to the must-attend events shaping the future of mobile apps this May.
Game Expo Summit Dubai (May 7-8)
The month kicks off with the Game Expo Summit, held May 7-8 at the Dubai World Trade Centre in Dubai, UAE.
As the MENA region's premier B2B gaming event, it brings together developers, publishers, and marketers to explore trends in game development, monetization, and market expansion.
For app marketers, sessions on user acquisition and mobile game strategies offer practical takeaways to enhance store visibility, especially in the dynamic MENA market.
With a diverse attendee mix, this summit is a fantastic opportunity to connect with industry leaders and uncover fresh approaches to app growth.
App Growth Summit Paris 2025 (May 14)
On May 14, the App Growth Summit Paris 2025 transforms La Fabrique Marais in Paris, France, into a hub for app marketing and ASO innovation.
This carefully curated event delves into full-funnel growth, tackling user acquisition, retention, AI-driven personalization, gamification, and creative ad strategies.
ASO professionals will walk away with actionable insights on optimizing store listings and leveraging data to climb app store rankings.
Its intimate setting fosters meaningful connections, making it a can’t-miss for those aiming to elevate their app's performance.
eTail Singapore (May 14-15)
From May 14 to 15, eTail Singapore takes center stage at Equarius Hotel Sentosa, Singapore, spotlighting ecommerce and digital marketing.
While its primary focus is retail, sessions on omnichannel strategies and mobile app engagement provide valuable crossover for app marketers.
ASO practitioners can draw inspiration from discussions on user experience and retention, which are critical for boosting app store metrics in competitive markets.
This event bridges app marketing with broader digital commerce, offering a fresh perspective for strategic growth.
MAU Vegas (May 20-22)
From May 20 to 22, MAU Vegas electrifies the MGM Grand in Las Vegas, USA, as a cornerstone event for mobile app growth.
Drawing over 2,000 innovators from six continents, it covers advertising tech, marketing tech, user acquisition, and AI-powered strategies.
For ASO experts, sessions on monetization and retention deliver insights that directly influence app store success, complemented by unmatched networking opportunities.
This high-energy summit is essential for anyone looking to scale their app’s reach and revenue on a global stage.
ASO Spot (May 23)
On May 23, ASO Spot lights up the Brain Embassy Czackiego in Warsaw, Poland, with a laser-focused exploration of App Store Optimization.
Expect deep dives into ethical ASO practices, keyword optimization, AI applications, and crafting custom product pages for the App Store.
Designed for hands-on practitioners, this event equips attendees with practical tools to refine store strategies and boost visibility.
Its compact format and interactive sessions make it a standout for those seeking targeted, actionable learning.
WN iGaming Summit'25 (May 28)
On May 28, the WN iGaming Summit’25 takes place in Limassol, Cyprus, zeroing in on the online gambling industry.
While centered on iGaming, its sessions on mobile app monetization and user acquisition hold relevance for app marketers.
ASO professionals can uncover strategies for navigating niche markets, with networking opportunities to connect with iGaming leaders.
This specialized summit offers unique insights for those targeting the growing iGaming app sector.
Ecommerce Expo Osaka 2025 (May 28-29)
From May 28 to 29, the Ecommerce Expo Osaka 2025 unfolds in Osaka, Japan, spotlighting retail and digital marketing innovations.
Sessions exploring mobile commerce and app-based shopping experiences provide a bridge to app marketing strategies.
For ASO pros, insights into user engagement can inform tactics to enhance store performance, particularly in Asia’s thriving markets.
This event is a prime opportunity to align app strategies with the evolving ecommerce landscape.
SubSummit (May 28-30)
From May 28 to 30, SubSummit in Dallas, USA, gathers professionals from subscription-based businesses, including mobile apps.
With a focus on retention and monetization—key pillars of ASO—the event offers practical strategies to improve user ratings and store rankings.
Networking sessions spark potential partnerships, making it a valuable stop for marketers optimizing subscription apps.
Attendees will leave with fresh ideas to drive sustainable app growth.
WN Growth Summit Limassol'25 (May 29)
On May 29, the WN Growth Summit Limassol’25 in Limassol, Cyprus, dives into growth strategies for the gaming industry.
Its emphasis on user acquisition and retention resonates with game app marketers looking to sharpen their ASO strategies.
Connections with developers and marketers shaping mobile gaming trends make this a dynamic platform for collaboration.
This summit is a must for those navigating the competitive world of gaming apps.
Conference: Gaming Industry (May, Date TBD)
In May (exact date still unconfirmed), Vladivostok, Russia, hosts the Conference: Gaming Industry, a business-focused gathering for gaming professionals.
Anticipated topics include game development and marketing, with likely discussions on user acquisition relevant to ASO.
This regional event offers a unique chance to engage with Eastern European studios and marketers shaping local markets.
Keep an eye out for updates, as this could be a hidden gem for targeted networking.
May 2025 promises a whirlwind of opportunities for mobile app professionals. Whether you're fine-tuning ASO strategies, crafting standout apps, or building industry connections, this month’s events offer something for everyone.
Visit our Events section for the latest details, and don't wait to reserve your spot—especially for focused gatherings like ASO Spot. The next chapter of ASO begins now.
