From sprawling festivals to targeted summits, professionals across the globe are gearing up for a month packed with learning and networking.
Here's a detailed breakdown of what's on the horizon.
London Games Festival (April 2-13)
Kicking off the month, the London Games Festival in London, UK, runs from April 2 to 13, transforming the city into a gaming hub for nearly two weeks.
This multi-day event celebrates the art, culture, and business of games, featuring panels, showcases, and interactive exhibits.
While not solely focused on ASO, its emphasis on mobile gaming trends offers marketers a chance to glean insights into user preferences and store visibility tactics.
Expect a mix of developers, publishers, and enthusiasts, making it a prime spot for networking and spotting emerging app strategies.
WN Conference Berlin'25 (April 4)
On April 4, Berlin, Germany, hosts the WN Conference Berlin'25, a one-day event tailored for the game industry.
This conference blends development workshops with marketing discussions, drawing over 1,000 professionals from across Europe.
ASO enthusiasts will find value in sessions on user acquisition and monetization, key drivers of app store success.
With a main party capping the day, it's a blend of hard work and relaxed networking, perfect for forging connections with game marketers and developers.
WN Conference Berlin'25 (April 4)
On April 4, Berlin, Germany, hosts the WN Conference Berlin'25, a one-day event tailored for the game industry.
This conference blends development workshops with marketing discussions, drawing over 1,000 professionals from across Europe.
ASO enthusiasts will find value in sessions on user acquisition and monetization, key drivers of app store success.
With a main party capping the day, it's a blend of hard work and relaxed networking, perfect for forging connections with game marketers and developers.
Gamedev CityFest (April 5)
April 5 brings Gamedev CityFest to an as-yet-unspecified European city (likely Novosibirsk, based on past events).
This conference targets game developers with workshops and talks on mobile app creation and promotion.
For ASO pros, the focus on technical optimization—like improving app performance and load times—offers practical tools to boost store rankings.
It's a smaller, developer-centric event, ideal for those looking to dive deep into the nuts and bolts of app-building that support optimization efforts.
Mobius (April 9-10)
From April 9 to 10, Mobius takes over a TBD European location (possibly Moscow, per historical trends) with a two-day deep dive into mobile and cross-platform development.
Expect sessions on iOS, Android, and beyond, led by technical experts sharing the latest in app-building.
For ASO, this event is a goldmine—better app quality directly impacts user ratings and retention, both critical for store performance.
It's a must for developers aiming to align their work with marketing goals.
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App Growth Summit Tokyo 2025 (April 10)
On April 10, Tokyo will play host to App Growth Summit Tokyo 2025, an invitation-only gathering that stands as a defining event for ASO professionals.
Designed specifically for Asia's rapidly expanding app market, this exclusive summit offers a meticulously curated agenda, featuring expert-led sessions on optimization, user acquisition, and monetization.
What sets this event apart? A strict vendor cap ensures a distraction-free environment, fostering deep, high-caliber discussions—ideal for marketers eager to refine their ASO strategies with precision and insight.
Early application is available now.
WN LiveOps Summit Belgrade'25 (April 10)
Also on April 10, the WN LiveOps Summit Belgrade'25 lights up Belgrade, Serbia, with a focus on gaming LiveOps—think monetization, community engagement, and AI-driven retention.
For ASO, its exploration of keeping users hooked post-download is invaluable, as retention metrics heavily influence app store algorithms.
Alongside expert talks, networking opportunities abound, making it a strategic stop for gaming app marketers looking to refine their long-term growth plans.
Mobidictum Mixer (April 10)
Rounding out April 10, the Mobidictum Mixer (location TBD, possibly Istanbul) offers a lighter, networking-driven experience for game industry pros.
Details are slim, but past events suggest a casual vibe with mobile app marketers and developers mingling over drinks.
It's less about formal ASO sessions and more about sparking connections that could lead to optimization insights—think of it as a bonus stop for those already in the region for other events.
WN Connect Dubrovnik'25 (April 13)
On April 13, WN Connect Dubrovnik'25 brings networking to the stunning shores of Dubrovnik, Croatia, during Reboot Develop Blue.
This one-day event targets game industry pros, offering a platform to schedule meetings via the WN Hub system.
For ASO, it's a chance to link up with developers and marketers who can share or collaborate on store strategies.
The scenic backdrop and focused format make it a unique blend of business and inspiration.
Conference: Gaming Industry (April 16)
April 16 sees Saint Petersburg, Russia, host the Conference: Gaming Industry, a business-oriented event with lectures and an expo hall.
Expect around 500 attendees diving into game development and marketing, with ASO-relevant topics like user acquisition likely on the agenda.
It's a regional gem, offering practical insights for gaming apps in Eastern Europe, plus networking with local studios and marketers shaping the market.
App Promotion Summit London (April 24)
The App Promotion Summit London hits London, UK, on April 24, a flagship event for app growth and ASO.
With over 2,000 attendees and 50+ expert speakers, it covers optimization, AI-driven marketing, and retention strategies in depth.
This is the big one for ASO pros—expect actionable takeaways on keyword tactics, visual optimization, and scaling revenue.
It's a high-energy, must-attend summit for anyone serious about dominating app stores.
HIT Games Conference (April 24-25)
Closing out the month, the HIT Games Conference runs April 24-25 in Berlin, Germany, a two-day B2B event for mobile, PC, and console gaming.
With 1,000+ professionals from 50+ countries, it tackles user acquisition, ad monetization, and growth—core ASO components.
Featuring an expo, pitches, and parties, it's a comprehensive wrap-up to April, blending strategic learning with global networking for app and game marketers alike.
April 2025 is a marathon of opportunity for the mobile app world. Whether you're optimizing for stores, building better apps, or networking for growth, these events have you covered.
Check our Events section for more updates, and secure your spot early—especially for exclusives like Tokyo's summit. The future of ASO starts here.
