Setapp, a subscription-based platform offering curated apps, has become one of the first to comply with Apple's Digital Markets Act (DMA) rules in the EU, despite widespread criticism from industry peers. The move by MacPaw, Setapp's parent company, could reshape the app distribution landscape on iOS and Mac within the region.
Embracing the DMA
Compliance Amidst Controversy
Apple's new DMA rules have been met with significant backlash, with major companies branding the system as "extortion" and "malicious compliance." Apple intends to levy a core technology fee on apps distributed outside of its App Store, which has been a point of contention for large app developers. Despite this, MacPaw has decided to proceed with the integration, planning to launch a beta version of Setapp in the EU this April.
Setapp's Beta Offering
The beta service will feature a selection of premium, ad-free apps from over 20 developers, across various categories such as productivity, design, lifestyle, and utilities. While Setapp's current subscription starts at $9.99 per month, pricing details for the EU market remain undisclosed.
Developer Flexibility
Developers participating with Setapp will retain the ability to market their apps independently on the App Store. This gives EU consumers the freedom to choose their preferred purchasing platform, differing from Apple's traditional App Store model.
Potential Impact on the Market
A New Distribution Channel
Setapp's adoption of the DMA rules opens up a new channel for iOS app distribution, which could be advantageous for developers if terms are favorable. However, the profitability of this move for MacPaw is still uncertain.
MacPaw's Investment in the Future
Oleksandr Kosovan, CEO of MacPaw, expressed commitment to investing in this new model, aiming to enhance customer experience and provide value to developers. The company has accepted Apple's terms and is now inviting customers and developers to join the waitlist for the upcoming beta.
[Updated on May 14, 2024]
According to its official X account, Setapp will be published on May 14.
It’s coming. May 14. Stay tuned pic.twitter.com/pkyrQHdPtm
— Setapp (@Setapp) May 13, 2024
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