Pinterest Unveils New Ad Tools and Engagement Options

Pinterest's annual "Pinterest Presents" advertiser event has brought exciting news for brands and marketers.

The event showcased a range of innovative ad products and display options that promise to enhance user engagement and brand visibility. Let's dive into the highlights.

Ad Display

Premiere Spotlight

Pinterest is taking its "Premiere Spotlight" ad units to expand its ad presence. Previously limited to the Search page, these ads now find their way into user home feeds.

This expanded placement offers brands a premium ad opportunity to reach their audience in a more impactful way.

"Showcase" and "Quiz" Ads

Pinterest introduces "Showcase" and "Quiz" ads to elevate user engagement within the platform.

Showcase ads invite users to interact with promotions by swiping through to explore product details and guides.

Quiz ads, on the other hand, engage users with relevant questions, providing personalized ideas and steering them toward making valuable purchases.

Direct Links

To simplify the shopping experience for users, Pinterest is adding direct links in addition to mobile deep-linking. These features enable users to seamlessly transition from a Pinterest ad to a retailer's website with a single click, reducing the steps between discovering a product and making a purchase.

Salesforce Commerce Cloud and Adobe Commerce

Pinterest is making life easier for brands by integrating with Salesforce Commerce Cloud and Adobe Commerce native applications. These integrations empower brands to efficiently manage their shoppable Pins and display types within the app.

Creative Studio

Pinterest is stepping into generative AI with the development of Creative Studio. This tool aims to assist businesses in creating captivating lifestyle imagery for product Pins.

Advertisers will be able to input their Pin link, select prompts, and let Creative Studio generate custom background images. Creative Studio will be available for testing with select US advertisers later this year.

"Collages" Display Option

Pinterest is not only focusing on advertisers but also enhancing the user experience. The new "Collages" display option allows users to digitally cut objects out of Pins and combine them to create interactive images, much like the separate "Shuffles" app.

Availability

The rollout of these new features varies by location. Premiere Spotlight ads in the home feed are available in several countries:

● Australia

● Brazil

● Canada

● France

● Germany

● Italy

● Japan

● Mexico

● Netherlands

● Spain

● United States

● United Kindom

Showcase and Quiz ads have a broader reach:

● Australia

● Brazil

● Canada

● Denmark

● Finland

● France

● Germany

● Italy

● Japan

● New Zealand

● Mexico

● Netherlands

● Spain

● Sweden

● Switzerland

● United States

● United Kindom

More countries will gain access to these features later in the year, ensuring a global impact.