Meta and Universal Music Group (UMG) have announced an expanded global, multi-year agreement designed to advance creative and commercial opportunities for UMG artists and Universal Music Publishing Group (UMPG) songwriters.
The new agreement extends to Meta's comprehensive suite of platforms, including Facebook, Instagram, Messenger, Horizon, Threads, and, for the first time, WhatsApp.
Commitments to Artists and Songwriters
The deal emphasizes both companies' dedication to protecting human creators and artistry, ensuring that artists and songwriters receive fair compensation.
An important aspect of this partnership will be ongoing efforts to address unauthorized AI-generated content that could impact creators.
Building on a Historic Framework
This new agreement builds upon the strategic framework established by the landmark 2017 agreement, which positioned UMG as the first major music company to license its entire catalog across Facebook's platforms.
This pioneering move facilitated an era of collaboration between the music industry and social media, with Facebook leading the charge as music's first fully licensed partner among major social platforms.
Monetization and Innovation
Since 2017, Meta and UMG have worked closely to explore emerging channels and innovative ways for licensed music to thrive within the Meta ecosystem.
The expanded agreement now offers even greater monetization opportunities, particularly with short-form video content.
Moreover, the inclusion of WhatsApp in the licensing agreement opens new avenues for value creation for UMG artists and songwriters.
Editor's Comments
This partnership represents a significant milestone in the evolving relationship between social media platforms and the music industry.
By ensuring fair compensation and actively combating unauthorized AI-generated content, Meta and UMG are setting a strong precedent for artist protection.
The expanded reach across Meta's platforms, especially with the inclusion of WhatsApp, underscores the potential for new and innovative engagement opportunities for artists and fans alike.
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