Google Play to Introduce Auto-Launch Feature for Apps - ASO World

As per the latest developments in the industry, Google Play might release a new feature that will auto-launch newly downloaded apps as soon as they are available. This potential update aims to save users a few taps and streamline the app installation process.

While the news is currently based on speculations, it’s anticipated that this feature will be available by default but can be toggled on and off by users.

Auto-Launch Feature Details

How It Works

According to reports from Android Authority, the new feature will allow apps to auto-open once the download is completed. Previously, users had to manually select the option to open an app after installing it or choose to uninstall it.

With the new update, apps will auto-launch, though users will still have the option to manage the app post-launch.

Optional and Customizable

The feature, identified as "App Auto Open" in an APK teardown of Play Store v41.4.19, will not be mandatory. Users can toggle it on and off based on their preferences. When activated, a notification banner will appear at the top of the screen for five seconds, and the device will ring or vibrate according to mobile settings.

User Convenience

This new feature is designed to be a convenient optional update for users who prefer their apps to auto-launch upon download. It addresses the common issue of downloading apps and forgetting to open them later. By making it optional, Google ensures that it caters to both users who prefer auto-launch and those who do not.

Potential Impact and Availability

Industry Speculations

The news of this feature is based on an APK teardown performed by Android Authority, and no official updates or announcements have been made by Google Play. Therefore, it remains unclear when or if this feature will be officially added to the marketplace. However, it is expected to be included in one of the upcoming updates.

Recent Updates

Google Play has been actively adding new features and updates to its platform, and the auto-launch feature is another step towards enhancing user experience. If made live, this feature could prove to be very handy for many users on the platform.

Editor's Comments

The introduction of the auto-launch feature on Google Play is a promising development that could significantly improve user convenience. By allowing apps to auto-launch post-download, Google addresses a common user pain point.

However, the feature's success will largely depend on its implementation and user reception. As always, the option to toggle the feature on and off ensures that it caters to a wide range of user preferences.