Google Play Expands Real-Money Gaming Support

Google has announced a strategic expansion of its support for real-money gaming (RMG) apps on the Play Store, marking a significant policy shift that will see the tech giant embracing a wider array of RMG applications, while continuing to adhere to local legislation.

A Gradual Rollout

Initial Launch in Select Markets

The initiative is set to launch in June, beginning with India, Brazil, and Mexico, as Google plans to gradually introduce RMG support in additional regions.

Developer Collaboration

Accompanying this expansion is Google's consideration of a revised service fee model for RMG-related subscriptions and in-app purchases, details of which are yet to be revealed. The company is engaging with developers to ensure alignment with the industry's varied revenue models.

Policy Evolution

From Regulation to Inclusion

Previously, Google allowed RMG apps that strictly conformed to existing regulatory frameworks. The new policy direction opens the door for more RMG app types, potentially including those without specific legal regulations.

Pilot Program Insights

Google's journey with RMG apps began with a 2021 pilot in India, allowing fantasy sports and Rummy apps. This pilot was extended until January 2022, with the latest announcement prolonging the grace period for these apps until June 30.

Rethinking Service Fees

Addressing the Revenue Model

A key component of the expansion is the reevaluation of service fees for RMG apps, as Google adapts to the industry's economic dynamics and developer earning models.

User-Choice Billing

The company has been exploring alternatives to its service fee structure, including a user-choice billing program that offers a 4% service fee discount, though this is currently limited to select partners.

Future Plans and Safeguards

Upcoming Detailed Policies

Google intends to release comprehensive policies in the coming months, which will include protective measures like age restrictions and geographical limitations.

Balancing Diversity and Responsibility

The aim is to cultivate a varied RMG ecosystem on the Play Store while ensuring the apps are responsible and compliant with regulations.