In a groundbreaking move, Epic Games has unveiled its latest initiative, the "Epic First Run" program, aimed at enticing third-party game developers to embrace exclusivity.
Under this program, participating developers can enjoy the full profits from their newly-launched titles for a span of six months, starting October 16 this year.
100% Revenue for Game Developers?
Throughout the initial six-month period, developers will retain all their revenue from sales, while 88% of revenue goes to the developer and 12% to Epic Games afterwards.
Epic-exclusive Doesn't Mean Forever
In return for this exclusivity, companies opting for the "Epic First Run" program are committed to refraining from selling their games on competing platforms, notably Valve's Steam Store, during the program's duration. It's worth noting that games previously available on other third-party digital storefronts will be ineligible for the program.
This exclusivity deal doesn't restrict developers from selling via their own digital storefronts or utilizing Epic's keyless redemption system (A system facilitates sales through platforms like Humble Bundle and GOG).
Once the six-month window concludes, developers are free to explore selling their games on various other third-party platforms.
Who can Participate?
The program is open to developers regardless of their size, making it an inclusive opportunity for both established and emerging studios.
To amplify exposure, games participating in the program will benefit from being featured prominently on the Epic homepage and will have the chance to be included in relevant store campaigns.
How to Participate?
Registration is open through Epic's Self Publishing Tools flow in Dev Portal.
Epic Games has been consistently striving to attract new developers to its platform through innovative means, such as introducing self-publishing tools to streamline the process of bringing games to the Epic Games Store.
Now the company takes on its eyes on revenue to attarct more game developers, so as to compete with gaming platforms like Steam by grabbing exclusivity.
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