Apple is set for a highly anticipated week of product launches, with CEO Tim Cook hinting at "a big week ahead" on X. Rather than hosting a traditional Apple event, the company plans to unveil a series of new products starting Monday, with updates spread out across the week. Here's what we can expect to see.
(Image Credits: Apple)
Low-Cost MacBook
One of the biggest surprises expected next week is the launch of a new, affordable MacBook. This model is rumored to feature a 12.9-inch LCD display and run on Apple's A18 Pro chip. The MacBook is expected to come in various colors and will likely be priced under $1,000, possibly ranging from $600 to $750. With a price point aimed at students, this could be a game-changer for those seeking a more budget-friendly option in Apple's lineup.
(Image Credits: Apple)
iPhone 17e
Apple is also preparing to refresh its most affordable iPhone, the iPhone 17e. After the success of the iPhone 16e, this update will bring minor upgrades, including a new A19 chip and support for MagSafe. The new model may feature the C1X modem for better connectivity and an N1 chip to improve Bluetooth, Wi-Fi, and Thread support. There are conflicting reports on whether the iPhone 17e will retain the notch or adopt the Dynamic Island, but all will be revealed next week.
(Image Credits: Apple)
MacBook Pro and Air Refresh
Apple’s MacBook Pro lineup is getting a minor update, with new 14-inch and 16-inch models featuring the M5 Pro and M5 Max chips. These upgrades will not bring any major design changes, but a more significant update, including a redesigned chassis and touchscreen OLED displays, is expected later this year. Additionally, the MacBook Air will receive its annual refresh, likely featuring the new M5 chip, though significant design changes are not expected.
(Image Credits: Apple)
iPad and iPad Air Updates
The base 11-inch iPad is in for a major upgrade, including support for Apple Intelligence for the first time. It's expected to feature the A18 chip and possibly new color options. The iPad Air will also receive a refresh, with new 11-inch and 13-inch models powered by the M4 chip. No major design updates are anticipated for either of these devices.
(Image Credits: Apple)
Studio Display and Other Possibilities
Apple may also introduce a new Studio Display, featuring an upgraded A19 Pro chip and support for a 90Hz refresh rate. Additionally, there are rumors of a higher-end Studio Display in development, though its release timeline remains uncertain. While not expected next week, Apple has other devices in the pipeline, including a Home Hub device, a Home Security Camera, a Home Doorbell, a new Apple TV 4K, and the second-gen HomePod mini.
Comments:
Apple’s decision to forgo a traditional event and spread out product launches over a week is an interesting shift in its approach to marketing. With the rumored budget-friendly MacBook and refreshed iPhones, Apple seems to be catering to both affordability and performance. Whether these updates will excite the masses or leave customers waiting for bigger innovations remains to be seen.
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