Apple News+ rolled out a fresh daily puzzle called the Emoji Game on July 17, just in time for World Emoji Day.
This engaging addition invites subscribers to solve three short phrases by filling in blanks with emojis, including custom Genmoji created through Apple Intelligence.
Available to users in the U.S. and English-speaking Canada, the game is part of the growing lineup of puzzles offered by Apple News+.
How the Emoji Game Works
Players face three phrases each day, with blanks to be filled using a set of emojis.
The challenge lies in picking the right emoji—sometimes with clever double meanings, like using a pear emoji for "disappear" or "fruitful."
Clues are available but come at a cost, as revealing one counts as a move.
The goal is to complete the puzzle with as few moves as possible, and players can share their scores via Messages, Mail, or social media.
Game Center leaderboards track daily results and streaks, adding a competitive edge.
Where and How to Play
The Emoji Game is accessible through the Puzzles section of the Apple News app for subscribers running iOS 18.4, iPadOS 18.4, or macOS Sequoia 15.4 or later.
Looking ahead, Apple plans to integrate the game into its upcoming Apple Games app this fall.
This move signals Apple's push to blend entertainment with its news subscription service, appealing to fans of wordplay and visual puzzles.
Subscription Details and Added Value
An Apple News+ subscription, priced at $12.99 per month or included in the $37.95 Apple One Premier bundle, unlocks the Emoji Game along with over 400 publications, sports and food sections, and other puzzles like Crossword and Sudoku.
The Premier bundle can be shared with up to five family members, making it a versatile option for households.
The Emoji Game joins a suite of daily challenges designed to keep subscribers engaged.
Editor's Comments
The Emoji Game is a smart addition to Apple News+, leveraging the popularity of emojis to create an engaging, accessible puzzle.
Its use of Genmoji showcases Apple’s push to integrate AI-driven personalization, setting it apart from competitors like The New York Times' Wordle.
Early feedback on platforms like X suggests positive reception, with users appreciating the game's simplicity and creativity.
Looking ahead, the game’s integration into the Apple Games app could broaden its appeal, potentially attracting new subscribers.
However, its success will depend on sustained user interest and Apple's ability to keep the puzzles fresh and challenging.
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