Apple has sparked excitement with its upcoming 'Awe Dropping' event, set to introduce major hardware updates.
Held at Apple Park in Cupertino, California, this pre-recorded presentation will feature CEO Tim Cook and focus on innovative designs, AI integrations, and new accessories.
The event builds on recent software announcements from WWDC in June 2025, emphasizing sustainability and advanced features.
Event Schedule & Location
The event kicks off on Tuesday, September 9, 2025, at 10:00 a.m. Pacific Time, which translates to 1:00 p.m. Eastern Time, 6:00 p.m. British Summer Time, and 7:00 p.m. Central European Summer Time.
It typically lasts 1-2 hours. While primarily pre-recorded, select media and analysts will attend in person for hands-on demos afterward.
Pre-orders for new products are expected to start shortly after, around September 12, with shipping beginning about a week later.
How to Tune In
Apple offers free access through various platforms.
Viewers can stream live on the official Apple website at apple.com/apple-events, which includes American Sign Language interpretation.
The event is also available on Apple's YouTube channel, with a placeholder already set for reminders.
Additionally, the Apple TV app on devices like iPhone, iPad, Mac, and compatible smart TVs provides another option.
Post-event, recordings will be accessible on these platforms, along with third-party liveblogs for real-time commentary.
For optimal viewing, ensure a stable internet connection and updated devices.
Anticipated Product Launches
iPhone 17 Lineup
The spotlight falls on the iPhone 17 series, featuring four models:
- The standard iPhone 17 with a 120Hz ProMotion display;
- The ultra-thin iPhone 17 Air (around 5.55mm thick) replacing the Plus variant, equipped with a 48MP rear camera and a smaller battery;
- The iPhone 17 Pro with aluminum build, expanded camera system, and anti-glare screen;
- And the larger iPhone 17 Pro Max.
All will run iOS 26, incorporating 'Liquid Glass' design and Apple Intelligence enhancements.
Estimated prices range from $799 to $1,599, with older models like iPhone 15 potentially discontinued.
Apple Watch and AirPods Updates
Expect the Apple Watch Series 11 with a faster processor and possible 5G connectivity, alongside the Apple Watch Ultra 3 offering satellite texting for emergencies.
The AirPods Pro 3 may include biometric sensors for heart-rate monitoring and temperature sensing, plus live translation features.
New bands and colors will accompany these releases, with shipping slated for late September or October.
Accessories and Other Highlights
Accessories include premium cases like 'TechWoven' and 'Liquid Silicone,' a Crossbody Strap, and a retro Bumper case for the iPhone 17 Air.
The event may tease expanded AI capabilities across devices, focusing on on-device processing.
A table of expected products shows iPhone launches in mid-September, watches later that month, and AirPods in October.
Products Not Expected & Event Insights
No new Macs, such as M5-powered models, or HomePod updates are anticipated, as those are likely for future events in early 2026.
The 'Awe Dropping' theme suggests stunning AI demos or display innovations.
Amid competition from Android devices, the event could impact Apple's stock, highlighting eco-friendly materials like recycled components.
Editor's Comments
Apple's "Awe Dropping" event highlights a decisive shift to AI-driven hardware and ultra-thin design.
iPhone 17 Air and AirPods Pro 3 show Apple's push to blend aesthetics with health and intelligence.
Premium pricing may limit reach, but the focus on sustainability and on-device AI could strengthen Apple's ecosystem advantage heading into 2026.
FAQs
What is the exact date and time of Apple's 'Awe Dropping' event?
The event is on September 9, 2025, starting at 10:00 a.m. PT.
How can I watch the Apple event live?
You can stream it free on Apple's website, YouTube channel, or Apple TV app, with recordings available afterward.
What new iPhones will Apple announce?
Apple is set to unveil four models — iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max — featuring slimmer designs, advanced cameras, and Apple Intelligence on iOS 26.
Will there be updates to Apple Watch and AirPods?
Yes — expect Apple Watch Series 11 with faster performance and possible 5G, plus AirPods Pro 3 with health sensors and live translation.
When can I pre-order the new devices?
Pre-orders likely start on September 12, 2025, with shipping around September 19.
What does the 'Awe Dropping' theme mean?
It's a wordplay on "jaw-dropping" and "awe."
It hints at jaw-dropping design and AI innovations, especially the ultra-thin iPhone 17 Air and new Apple Intelligence features.
Are any products being discontinued?
Older models like iPhone 15 and iPhone 16 Pro may be phased out post-event.
Will the event cover new Macs or HomePods?
No, those are expected in separate events, possibly in 2026, based on community leaks.
What AI features might be highlighted?
Expect upgrades to Apple Intelligence with smarter Siri, on-device processing, and AI tools for photos, health, and translation.
How might this event affect Apple's market position?
It could strengthen Apple's edge over Android rivals, with AI and design upgrades boosting ecosystem loyalty and potentially lifting investor confidence.
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